Guides

Plain-English answers about renting GPUs and running AI models, written for people who have never done either. Real numbers, including the ones that make us look ordinary.

SOC 2 controls You set the spend cap Priced before it runs Ready in about 90 seconds

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Start here What is an AI model? A program trained until it got good at one narrow job. The nine kinds, where they live, and why some need more machine than others. 4 min read How it works You spend about ninety seconds describing the job. See exactly what happens next, step by step, for four common shapes of work. 3 min read

What AI can do for your business that a chat window cannot

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Start here Beyond the chat window A chat window answers one thing at a time, and you are there for every answer. Four jobs a business runs that do not work that way. 9 min read Searchable documents Scans of scans, tables that matter more than the prose, and an agreement that rules out uploading any of it anywhere. 5 min read Product photos Three photographers, three years, four different backgrounds. Getting a whole catalogue onto clean white without redrawing a single product. 5 min read Short video for social Forty products, five vertical clips each, and a client who will reject every one where the product drifts. The draft-then-finish approach, and why it costs less. 5 min read The support call archive Half a million recordings, stored and retained and never read. Why it has never been done, and what it actually costs to do. 6 min read Transcription and speakers Four years of episodes, two hosts, frequent guests, no transcripts. Speaker labelling is the part chat tools do not do at all. 5 min read

GPU rental: how renting compute actually works

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Start here GPU rental What you are renting, what per-hour really costs, and the rent-versus-buy number with the maths shown. 12 min read Pricing, card by card Every card, what it costs an hour, and which one your job actually needs. The hourly rate is the least useful number here. 4 min read Rent or buy? The 20-hour rule One number decides it, and it is not the price of the card. Here is the maths, shown rather than asserted. 5 min read What is a GPU marketplace? A marketplace does not own most of the hardware it rents you. Here is how that works, and why we do the setup part ourselves instead of handing you a config screen. 7 min read

Do you actually need a GPU to run AI?

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Start here Do you need a GPU? What a graphics card does that a processor cannot, how much memory you need, and the three ways to get one without buying it. 10 min read

What we are writing next

Two pieces a week, Tuesday and Thursday, working through five subjects: whether you need a GPU at all, how renting works, running models without installing anything, AI for creative work, and AI by job. Nothing here is sponsored and nothing is gated.

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